Sonja Snoeyink

UX Designer Creating research Based User Solutions


My Work Flow

My design theory is grounded in inclusion and a human-centered design approach. I create design solutions that are simple, effective, and engaging. From websites to mobile apps, user experience is the key to success. 



Creating a solution begins with defining the problem. To define the problem, we need to understand the user.

User Persona

Using research, data, and design theory, I build user personas to communicate user goals, needs, and interests.


User Stories

I create scenario maps for each user story and simplify the user flow than I focus on information architecture to build a sitemap.


I create wireframes and prototypes and test the prototypes with users to identify areas for user experience improvement. Rinse and repeat as needed.

UI & Visual Design

To develop a style guide, I put a strong focus on brand identity and consider the user experience of each UI element.

Metrics Analysis

I test the design and interpret data collected from users so that I can use this data to improve function and design.

Featured Project

Website redesign:
Increase Leads and Conversion rates 

The first step I take when working with a client interested in a website redesign is identifying what they want their website to do for them. As an investment of time and resources, knowing the goals and performance expectations helps to set the foundation for the entire project. The high-level objective of this site was convincing visitors to contact the site owner via phone, email, or contact form.

While adhering to brand identity, I created a style guide, reorganized information architecture, designed landing page layouts, and enhanced the user experience resulting in increased leads.

Featured Projects

Front-End Development 

Custom WordPress Theme

UI/UX Design Concept

Mobile App 

Front-End Development

Custom WordPress Theme

HI, I’m Sonja.

I am a UI/UX Designer and Front-End Developer, transforming complex information and ideas into simple user-centered solutions. I can take ideas from concept to wireframe to prototype and production.

My curiosity for human behavior and passion for creating positive digital experiences drives me to create engaging and simple-to-use designs to bridge the gap between people and technology.   

Available for hire or freelance.